Ski Business Advertising - F.A.Q.

Ski Business Advertising - Frequently Asked Questions

Winter 2020/2021 - DOUBLE YOUR ADS when you pre-pay

HALF PRICE for all Banner Advertising booked and paid for before the advertising start date.

See our Media Kit for our traffic stats, and email us on partners@j2ski.com NOW!

Common questions asked about promoting a Ski Business on J2ski.

Internet Advertising

Q - Pay per Click and Pay per View - what's the difference ?

  • Pay per View - is where you pay to have your advert displayed a certain number of times.
  • Pay per Click - is where you pay every time that someone clicks your advert (and "clicks thru" to your site).

Q - Pay per Click and Pay per View - how do they compare ?

Pay per ViewPay per Click
  • You pay for each time your advert is displayed (for each "View").
  • You pay for each visitor who clicks through from J2Ski to your site.
  • You pay the same amount, whether or not anyone clicks your advert.
  • You only pay for the clicks, regardless of how many times your ad is displayed.
  • Recommended For :- Branding and awareness campaigns, placing your business in front of visitors who might not yet be aware of your product or location.
  • Recommended For :- Location or subject-specific businesses - such as chalets or ski schools in an individual ski resort.

Google Adwords

Q - Why should I use Google Adwords ?

Google has invested many millions of dollars to develop sophisticated Ad matching and serving systems. This means that they'll show your Ad...

  • ...on the most relevant pages on J2Ski.
  • ...to the most relevant visitors to J2Ski.

Your Google Ad will be keyword-matched to the page(s) it is displayed upon - meaning that your ads will be shown on the most relevant pages for your business. For example, if you create an advert for a Ski Chalet in Chamonix, then that advert is most likely to be displayed on one of our pages specifically related to Chamonix.

Q - Is it easy to use ?

Yes it is - you can sign-up for the Starter Edition which lets you use a greatly simplified set of options.

Q - How much will it cost per click ?

Google Adwords is an auction-based system, and you define the maximum price you are willing to pay for each click and the maximum amount (in total) that you wish to pay each day.

The actual cost per click will vary depending on how many other advertisers wish to advertise on the same page(s) as yourself, and what they bid in comparison to you.

Q - How do I control how much is spent ?

You set a monthly budget for AdWords to use.

Q - How do I start ?

Just visit the Google Adwords Sign-Up page and follow the instructions.

Why should I Advertise on J2Ski?

Well, did your Advertising Budget get you the best value last winter?

Here are some numbers to help you decide

Monthly Readers of The Telegraph Ski and Snowboard Magazine18,000
Total Number of Members of Ski Club GB29,000
Unique Monthly Visitors to The Telegraph Ski and Snowboard Website75,000
Total Attendance across all 4 days of the 2015 London Ski and Snowboard Show26,000
Number of Visitors to J2Ski.Com - in 24 hours - on 4th January 201773,282

* Figures obtained from the Telegraph Media Pack, and Google Analytics (for J2ski)

For a whole lot more exposure for your Ad Spend; talk to us!

Advertise on J2ski.Com

Hitwise Top 10 Award for J2Ski

One of the World's
Most Visited
Ski Sites

(measured by Google, Hitwise and Alexa)

In season, J2Ski.Com receives over One Million Visits per month from more than 500,000 Unique Visitors.

(source: Google Analytics)

Ski Biz Partners Sought!

J2Ski are always seeking Headline Partners.

If you represent a serious winter sports business and would like to work with a serious winter sports web site to raise your online profile, please e-mail us now.

J2Ski Media Kit for Ski Businesses

J2Ski Advertising and Media kit 2019-2020

J2Ski Destination Marketing for Ski Resorts

J2Ski Destination kit 2015
J2Ski J2Ski logo