Crystal Launch Guidebook Instead of Brochure

I received my traditional brochure from them this week. From a marketing man's perspective their brand seems confused. Half of it is some old fashioned green colour, and the otehr hald (that their brochures have) is the traditional red swirl we all know (and love??)

The online mountain guide seemed pretty pointless as far as I could see.

I hope operators dont stop the brochure to save money, there's nothing more satisfying that flicking through a brochure dreaming :)

I wouldn't have expected much from the new guide but then I suspect we are not the target audience. Most J2skiers already know their way around the slopes pretty well and generally want a much deeper level of information than you will ever get from a TO brochure, no matter how well presented :wink:

I haven't use a TO now for several years, finding that I can usually source something much more interesting directly, and often at a much lower cost :D

Still the brochures are often a handy starting point, even if it just to eliminate possibilities.