Ski resorts in large swathes of Eastern Europe are reporting snow with an orange-pinkish hue falling, transforming the colour of the landscape from its normal white to something more akin to the popular image of the Martian surface.
Ski areas in Russia and Georgia are amongst those reporting the phenomena, including the ski areas that hosted events at the 2014 Sochi Winter Olympics (pictured).
Meteorologists say the snow colour is the result of fine dust blown across from North Africa and the Middle East getting mixed in with snowfall around the Black Sea region.
It's a phenomenon which happens every five years or so on average, they say.