In an unusual new marketing development, Mountain High resort in California, the 'local' ski slope for LA has announced it has launched its own online snowboarding video game, the Cholula Triple Air, which will work on both PCs and Macs.
The free to play game gives players the chance to fly over 70 foot kickers and throw back to back switch Rodeo 900s or perhaps a few double back flips and triple cork 1260s before breakfast.
The Cholula Triple Air game is branded with the resort's signature graphics and competitors have the ability to customize their players; male or female, regular or goofy, pants, jackets, hats, goggles, and more.
There's a short tutorial that will help players get familiar with the controls and then it's on to the big event.
"Almost anything is possible and, once at the bottom, riders have the ability to replay their runs and take snapshots of their favourite tricks," said a resort statement.
To start playing now head to: http://mthigh.com/archive/pages/MyTP/index.html