The Davos Klosters ski region has launched a new cash back offer if the sun does not shine for at least three hours per day between 29 February 2016 and 28 March 2016, and then again between 04 April 2016 and 17 April 2016.
The famous Swiss resort is marketing the offer as a guarantee against bad weather.
The "Money Back Deal" in the case of bad weather has a list of T&Cs, key of which are:
• The CHF 100.00 is per room booked under the 'Money Back Deal' and is in the form of a voucher redeemable at all service providers in Davos Klosters (e.g. hotels, restaurants, cable cars, shops).
• The "Money Back Deal" is valid on weekdays (Sunday to Friday) and includes room, breakfast and ski pass at a 30% diuscount.
• The "Money Back Deal" must be purchased at least 14 days before the start of your holiday through Davos Klosters website, with the "Money Back Deal" selected.
• Vouchers are issued (if less than 3 hours of sunshine on any one day) 14 days after the end of the holiday and sent by post.
Interestingly, the resort is saying that the rebate idea is the first to come from a venture they made in to idea crowd-sourcing on an 'innovation platform' called "Atizo" last year.
The resort says they were looking for novel ideas for new offers, and a spokesperson commented,
"Since then, many proposals have been developed further and perfected. This first "Money Back Deal" based on the daily sunshine hours and rewarding early bird bookers has been created in close collaboration with the CelsiusPro company from Zurich."
The sunshine hours are measured at the official MeteoSchweiz measuring station Weissfluhjoch (skiing resort Parsenn Gotschna).
The decision of whether refund vouchers will be given is based on these measurements.
"With the "Money Back Deal", we have created a highly attractive incentive for people to choose us as their holiday destination. The product is an innovative approach to avoid last-minute bookings. We believe we will be able to launch the deal successfully – nonetheless, we are of course hoping the weather gods will favour us with clear skies," said Roger Manser, Head of Marketing and Communications at Destination Davos Klosters.
www.davos.ch/moneybackdeal
There's also a "Money Back Deal" promotion film: https://vimeo.com/154964165