Two thirds of skiers are now booking for next season, according to the long-established chalet package holiday company to France, Ski Beat.
"We launched our 2024-25 ski holiday programme three months earlier this year, in January 2024. A lot of our guests are rebooking soon after returning from this year's ski holiday, and the trend among skiers now very much to book up to a year ahead," said the company's Laura Hazell.
Christmas and New Year ski holidays are among the most popular departures and Laura says there's a strong level of interest, partly as this year Christmas Day falls on a Wednesday, enabling skiers to enjoy time in resort before and after the big day, and likewise for those arriving for New Year festivities the following week.
Ski Beat reports a "strong season" this year, with the Alps having had early, sustained and recent snowfall, and, while high season bookings remain at a consistent level, the company says skiers should not overlook the earlier and later departures when the weather is often kinder, ski prices are better value, and slopes are less crowded.
"Unlike our European counterparts who ski from November through to May, many British skiers are under the misconception that they need to ski between mid-December and late February. They are missing a trick, because the spring months have a base of snow that fell during the winter, days are sunnier, slopes and lifts quieter, and prices keener. The same applies to the first departures of the season. All of the resorts we feature have the infrastructure to take skiers up to higher altitude slopes, which remain at lower temperatures and retain the snow."