Visitors to the website can now take advantage of mini online tutorials by Britain's Number 1 alpine ski racer, who is on hand to deliver expert advice and top tips on the various levels of rental equipment available. By simply clicking on the 'Selection Guide' button next to the ski options, up pops a virtual Chemmy, to explain exactly what each category offers, for what terrain and level of experience so customers can choose the most suitable equipment for them and their family. This covers the products available for men, women, children and teens including skis, snowboards and snowblades. The product lines cater for numerous levels of ability, spanning beginner to expert, accommodating the needs of all winter sports enthusiasts.
Virtual Chemmy!
Three-time Olympian Chemmy, returned to competitive ski racing on 14th November after a career-threatening fall in December 2010. She was ranked 8th in the world before her accident and last season competed in ITV1s Dancing on Ice. Following intensive rehabilitation Chemmy has beaten the odds and achieved an incredible 8th place in her first race back, the FIS Race Ladies Super G at Copper Mountain, Colorado.
"I'm thrilled to be Skiset's new virtual guide," says Chemmy, "and to be in the position to assist holiday makers in choosing the correct equipment. As a recreational skier as well as a competitive one, I fully understand the importance of having good quality equipment to maximise your experience on the slopes. Skiset has something for everyone and is a convenient and cost effective way to hire some of the newest equipment on the market. I'm so happy to be back skiing in a professional capacity as this is what I was born to do."
Philippe Koiransky, Managing Director of Skiset, says:
"Having Chemmy onboard as the face of our winter campaign is a perfect synergy with our brand messaging. As the most successful female British skier of all time she shares our passion and enthusiasm for winter sports as well as having expert understanding of the mountain environment. As an online guide, Chemmy is able to introduce an exciting new dimension to our website by bringing the Skiset products to life, combining elements of both knowledge and fun."
For more information about Skiset and for discounts of up to 45% on rental equipment this season visit www.skiset.co.uk/j2ski/
Use the promo code J2SKI for the best prices.
For more information about Chemmy Alcott visit www.chemmyalcott.com
Skiset is the leading independent mountain sports shop network in Europe. With over 800 shops in 400 ski resorts Skiset covers almost all the large mountain ranges in France, Switzerland, Austria, Andorra, Italy, Spain, Bulgaria, Germany & Slovenia. In 2009 Skiset expanded into North America and in partnership with Christy Sports now offers stores at major resorts including Aspen, Heavenly and Banff in the US and Canada. Skiset was founded in 1994 on the initiative of former skiing champions including Annie Famose and Leo Lacroix. Each winter Skiset shops welcome about 1.7 million customers who have chosen to take advantage of the 200,000 pairs of skis and snowboards available for hire. The hiring process online is broken down to selecting your ski resort, your rental ski shop, your rental dates and your choice of equipment. Skiset internet specials offer discounts up to 40% throughout the season.
