Avoriaz will kick off its 24-25 season with an opening festival weekend that brings together new gear testing, bands and DJs and discounted lift passes.
Rock On Snow, running from 13-15 December 2024, will bring together over 65 brands, offering the chance to test the latest snow sports equipment—skis, snowboards, bindings, boots, helmets, masks —before it hits the market.
Visitors will be able to explore the test village, where hands-on trials of all the gear are completely free. Those intending to take part though should register in November to secure the test card required to be able to test the kit.
Over the three days, participants will be able to ride the slopes, meet industry professionals, and test gear in real conditions. Testing takes place from 9am to 4pm.
"On average, you can keep the equipment for 90 minutes and there's no limit on the number of products you can test," an Avoriaz spokesperson said, adding, "There's also a great atmosphere, entertainment and lots of surprises."
Attendees can also take advantage of special lift pass rates, with an Avoriaz pass prices at £21 / €25 for one day, £39 / €47 for two days, and £56 / €67 for all three days.