Brexit Vote Pushes Daily Lift Pass Price Past £150 For Brits in Colorado

The already high cost of a one day lift pass bought at some resorts in Colorado over the peak New Year holiday period has passed the £150 mark for the first time for Brits due in part to the devaluation of the pound following the vote for Brexit.

A one day adult pass at Beaver Creek and Vail in Colorado is currently being advertised at $189 (£154) for New Year's day 2017, if skiers arrive in resort without a ticket and buy a day pass at the ticket window. Buying online in advance brings the price down by $10 ( £8 ).

The price also applies to children aged 13 and over, children aged 5 to 12 pay $130 (£106) meaning a family of four with a five year old and a 13 year old could pay nearly £570 for lift tickets to spend as day on the slopes.

Prices at some other ski areas in Colorado and other ski stakes in Utah are similarly high, if not quite so high.

How many skiers actually pay these prices is unknown. Many get their lift pass included in an accommodation package and Vail Resorts heavily market a season pass valid at their 10+ ski areas in North America including famous resorts like Breckenridge, Heavenly and (from next year) Whistler as well as other leading ski areas around the world for one inclusive price that can be less than the cost of four New Year's day adult day passes.

This is a tad misleading.

The cost for a Vail day pass last season was $150, so the price has increased by 29%. The price will have been fixed way before the euro vote.

Conversely, the $/£ ratio has changed by 15%.

While undoubtedly the changing exchange rate has an effect, brexit cannot be blamed for the prices set in the US and Canada.

Many city editors were predicting a de cline earlier in the year.

This is a tad misleading.

The price currently being quoted by Vail at "up to 25% off" online is, as I say $189, see:
https://www.vail.com/plan-your-trip/lift-access/tickets.aspx?startDate=01%2F02%2F2017&numberOfDays=1

Interested it can be found for $150 somewhere? Where?

Without the pound dropping (further) in value against the dollar directly following the Brexit vote $189 would not cost us more than £150 and would have been nearer £125.

http://www.manchestereveningnews.co.uk/news/greater-manchester-news/pound-euro-exchange-brexit-rate-11518949

So I'm not seeing "Brexit Vote Pushes Daily Lift Pass Price Past £150 For Brits in Colorado" as misleading and the fact that the price is set in the US isn't really a factor in the accuracy of the headline.

Had the Brexit vote and its consequences not happened I suppose the headline might have been "Is $189 (£125) The Most Expensive Day Pass In The World?" but on balance i thought the impact of Brexit on an already expensive lift pass was the more interesting angle, though perhaps only to Brits.

Increasing the day pass price from $150 to $189, has nothing to do with Brexit. That was what I found to be a little misleading.

The price of $150 was the cost of a Vail day pass in March, I was there.

Undoubtedly the recent change in currency exchange will have an effect. Keeping a sense of proportion.....
When I first skied in Colorado, the rate was over 2.00 $/£.
For last seasons visit to Vail. the rate was 1.39 $/£
Now, the rate is 1.23 $/£, just 13% higher than a year ago.

The cost of the Vail pass in dollars has increased by 26%, same period.

The upside, nationally, is that the increase in the FTSE will have a beneficial effect on pension pots. The trading output from the Uk has increased substantial, and is expected to continue to rise.

Yes I'd agree if it said the price rise to 189 US Dollars was down to Brexit, which I am clear it isn't, but the price quoted is the pound sterling rise above £150, which I am clear is down to the fall in value of the pound following the Brexit vote, so I'll stick with it being 100% accurate and non misleading on this one, ...although I understand your point of view.

As you'll know Vail has fluid pricing based on supply and demand so I would guess the price will drop again by March so the dollars price percentage increase on last season may not be as high as you think. By which i mean it may have been (but I'm not sure without spending time researching) say $179 Jan 31st 2015 and dropped to $150 by time you visited and similarly it may drop again to $155 or $160 by this coming March.

Let's just agree its a ridiculous price for a lift pass!! My season pass in Soldeu costs under 600 Euros!!

Good point, I was getting a bit pedantic, sorry :)