Snow chains and car ski rack specialists Thule (thule.com) are keen to show just how easy it is to fit their snow chains and so decided to go for a world speed chain fitting record (yes, there is one).
The venue was the Lecco Ice Sports Complex in Italy and the kit included 24 Citroen C4 Aircross cars positioned on the ice in three rows of eight. Thule Easy-fit snow chains were positioned one meter from each wheel and, on the starting signal from Guinness World Record judge Lorenzo Veltri, a team of 12 people tried to fit as many snow chains as possible in 60 seconds.
The result was a staggering 81 chains fitted within the minute; an average of 6.75 per person or less than nine seconds to fit one chain – a Guinness World Record-breaking feat.
Thule's Easy-fit chains (RRP £260.00) have won several awards for innovation and there are only three quick steps to fitting it which of course the company were keen to demonstrate with the World Record.
Peter Barker, UK Business manager at Thule comments, "The name says it all – 'Thule Easy-fit' takes the traditional passenger car snow chain to the next level, with a huge step towards the easiness for the end consumer. This is a fantastic achievement, which goes to further endorse both the quality of our products and the innovative designs that our internal development team is constantly striving to achieve."