Zermatt is offering skiers and boarders in the famous Swiss resort the chance to be the first on the slopes on a Thursday morning each week.
Known as the "First Track" package, participants are exclusively allowed to board the cable car up to Trockener Steg and have first dibs on the freshly groomed slopes back down to the valley before breakfast.
The day begins at 7:40am at the valley station of the Matterhorn glacier paradise and the package includes a breakfast buffet between 8:30 and 10:30am in the ICE mountain restaurant at Trockener Steg.
The package costs 30 Swiss francs in addition to the regular lift ticket price (lift pass must be shown when paying) and participants must buy tickets on the Wednesday, the day before in the Snow and Alpine Centre or at the valley station of the Matterhorn glacier paradise.
Zermatt's slopes are open 365 days a year but the First Track package is available until 12th April.