Chemmy Alcott, the 4 x Winter Olympian and one of Britain's greatest ever skiers has been having fun travelling the London's transport network in full snow sports attire, complete with skis and helmet.
It's all to promote the upcoming London Snow Show at the ExCeL on 21-22 October, the capital's first ski show since 2019 and this time from a different company to the old one.
Chemmy surprised commuters at the Waterloo Underground Station and then took to more familiar ski territory, if not location, riding the gondola currently called the IFS Cloud Cable car.
The London show is being organised by the group that has organised the revived Birmingham NEC show for the past three years. That takes place the weekend before London and the organisers have named the nine days bookmarked by the two shows the National Snow Week.
"I am thrilled to be appearing at National Snow Week's inaugural London Snow Show this year. The Snow Show has grown over the years and is now bigger and better than ever before and will be in the Capital for the first time. The slopes are more accessible than ever and this is the perfect place for both beginners and those already comfortable with snow sports," said Chemmy.
Speakers at both show include Ed Leigh, British snowsports presenter and commentator; Eve Muirhead, Olympic curling champion; Eddie 'The Eagle' Edwards, The British 'people's' champion; Dan Egan, world-renowned skier and pioneer of extreme sports; Millie Knight, four-time Paralympic ski medallist; Neil 'Nine Lives' Campbell, pro snowboarder and Talan Skeels-Piggins, paralympic British Team alpine skier, and Chemmy.
The London Snow Show takes place between 10am - 5:30pm and the Saturday and 10am and 4pm on the Sunday.
Free tickets are available at: https://nationalsnowweek.com/
Photos by Drew Cox