Inaugural National Snow Show goes well at Birmingham NEC


Inaugural National Snow Show goes well at Birmingham NEC

Started by Iainm in Ski News - 4 Replies

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Iainm posted 25-Oct

This weekend the NEC in Birmingham hosted the new National Snow Show - the first consumer ski and snowboard show after two Covid-interrupted years.

Although 20,000 tickets had been sold in advance, many of these were booked using free codes, so exhibitors were unsure what the turnout would be like.

However, there was a queue of hundreds of people waiting to get in when the show opened at 9am on Saturday morning and that flow of visitors continued throughout the day.

More than one exhibitor that we spoke to told us they had met their target sales on the Saturday alone.

Celebrities such as Chemmy Alcott and Sir Ranulph Fiennes spoke to packed audiences, with standing room only. Other speakers included Warren Smith, Jamie Barrow, Tim Warwood, Jenny Jones as well as sessions from The Ski Podcast, National Schools Snowsport Association and BASI.

Encouraging signs included many children enjoying free lessons on the indoor slope, as well as more hi-tech fun, including virtual ski games.

The National Snow Show will return to the NEC on 15-16 October 2022.
Edited 1 time. Last update at 25-Oct-2021

reply to 'Inaugural National Snow Show goes well at Birmingham NEC'
posted 25-Oct

Yeah really good atmosphere, crowds took me by surprise - there's been lots of talk of "pent up demand" but this was hard evidence at last. Strong focus on retail but hopefully more travel companies next year. Whole thing felt like shows of the 80s and 90s before they started to lose ground to the interweb.
www  The Snow Hunter

reply to 'Inaugural National Snow Show goes well at Birmingham NEC'
posted 28-Oct

The press release has now arrived at J2Ski Towers with a few more stats:

Last weekend (23-24 Oct 2021) saw the first ever National Snow Show at the NEC, Birmingham, with nearly 10,000 visitors and 150 exhibitors attending the two-day exhibition. Organisers have dubbed the event a 'phenomenal success' despite hugely challenging circumstances for the entire industry.

After 16 months of planning the event kicked off with snowsports legends Chemmy Alcott, Billy Morgan, Jamie Nicholls and host Scott Penman meeting visitors and handing out goodies to over 500 visitors who were waiting for the doors to open, before cutting the ribbon and declaring the show open. The event quickly filled, and the visitor numbers were steady throughout the event.

Stephen Morgan, MD at Raccoon Events Active Division, the organiser of the event, commented: "We knew the event would be good but we were blown away by the reaction from both the industry and the visitors. It was a hard 16-month slog to get the show to where it was, in hugely challenging circumstances, no one knowing what the state of the travel industry would be in 21/22 and following on from the toughest year the industry has faced in a very long time. The support of key organisations, the faith our early adopter brands showed and the appetite from the public to attend a snow show meant we were able to deliver a very successful event. We have huge plans for the Show with 2022 already shaping up to be double the size. We have already signed more brands than we had at this year's event and have some incredible speakers booked up– watch this space because 2022 planning is already underway."

The show played host to brands including K2, Ski Exchange, Decathlon, Salomon, AfterJam, OOSC, Dalbello, Marker, Volkl, Planks, Picture Organic and Oneskee to name a few.

Not just an opportunity to shop the latest gear, the show hosted beginners ski and snowboard lessons on the SnowDome dry slope, saw some incredible demonstrations and lessons on the Skate Mini Ramp from Graystone Action Sports, tested people's endurance and strength in the RAF Nordic Biathlon experience, and pitted friend against friend on the Palm Culture Balance Board feature.

Visitors were given the opportunity to chat face-to-face to travel experts with a host of holidays booked through a host of resorts and destinations including Crystal Ski Holidays, Andorra Travel Services, France Montagne, Ski Andorra, OTP Swiss Holidays, Snowsport Scotland, LAAX, Aosta Valley Tourist Board, Blue Sky Ski Holidays, Peak Ski Adventures.
The industry was invited to come together in an Après Drinks reception sponsored by Ski Club Great Britain, Maison Sport, Ski Exchange and RedChurch Brewery at the close of day one. Snow Show branded beers from Redchurch flowed as brands, organisations and individuals networked and planned for the coming seasons.
Stephen continued: "We have received a lot of feedback from the event and we are taking it all on board, we are planning to have more brands, more space, more have-a-go experiences and more destinations with the latest kit available to buy with a healthy mix of consumer focused content and trade opportunities. If you are interested in getting on board for 2022 we would love to have you and together we can give our industry the boost it needs."
www  The Snow Hunter

reply to 'Inaugural National Snow Show goes well at Birmingham NEC'
posted 29-Oct

We went to the Snow show andwere really disappointed. We wanted to buy a s jacket and salopettes and felt there were none of the big brands. Any that were there were concentrating on boots and skis . It was very boarding orientated. We only dtayed an hour.

reply to 'Inaugural National Snow Show goes well at Birmingham NEC'
posted 29-Oct

Good event, but the 'Apre' vibe that's evident at the Battersea event not there, no fault of the organisers but tbe restrictions at the NEC.

Sure it will grow.

Topic last updated on 29-October-2021 at 09:11

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