The Austrian National Tourist Office is launching a campaign called 'Ski Again' this winter targeted at those who have not skied in a while, perhaps since the 2008 economic crash, to try to encourage more people to return to the slopes.
Working with Inghams as their exclusive travel partner the promotion delivers 'special offers' via the http://www.inghams.co.uk/skiagain link, with packages (due to be posted shortly) including half board hotel, flights, transfers and gear rentals but also includes a brief refresher course with local instructors to help participants get their ski legs back.
As an additional perk, Inghams are offering a free one hour session to the new Skiplex facilities at Reading, Basingstoke and Chiswick – conveyor dry slopes which give a continuous downhill skiing experience on which to perfect your position. The offer is for three people per booking with additional places available on a 2-for-1 deal. Bookings must be made by 31st October.
Overall Inghams say they are optimistic about the new season, and says that they're confident the ski market is poised to grow again as the economy continues to improve.
"We saw the first signs last winter of a recovery in the ski market sand as the economy continues to gather pace in our 80th birthday year, we're looking forwards to seeing a resurgence in the beginners' ski market and welcoming back many of our guests who have been forced to put their ski holiday plans on hold in recent years," said Hugh Walton, the company's Executive Director.