The Jungfrau Winnercard, an electronic lift ticket valid at the famous Swiss ski region that incorporates the resorts of Grindelwald, Murren and Wengen, has been upgraded for the coming winter 2013/14 with a range of new hi-tec features.
The new version of the skipass will allow skiers the chance to create a personal diary charting experiences and videos to share with as few or as many fellow skiers and boarders as they like online.
The website connected to the pass also offers regular competitions alongside the chance to earn badges for accomplishments on the slopes such as distance skied or metres of vertical descended – all measured by the pass.
Another new feature is the Jungfrau Winnercard ski movies; simply touch your ski pass on the sensors in the Kleine-Scheidegg Männlichen or Mürren-Schilthorn ski areas and the journey down is tracked by cameras before being uploaded to your Jungfrau Winnercard online profile.
Just like touchline technology for Wimbledon and goal line for football, you'll now be able to produce visual evidence to back up your bragging during that après ski conversation on who went where, who went fastest and who did the hardest run.