The team behind the UK's biggest ski magazine InTheSnow has announced they're launching a new ski show this autumn which will replace the old British Ski and Board Show after 24 years.
InTheSnow Live (www.inthesnowlive.com) is coming to the National Exhibition Centre, Birmingham from 25-27 October 2013.
"A live event is the natural progression for InTheSnow Magazine to build on our phenomenal growth since launching the magazine six years ago and bring our readers a new live snowsports event. The NEC is the perfect venue being within two hours' drive of over 40% of the UK's population," said Show Director Dominic Killinger.
"Our desire is to create a national snowsports show for everyone from first timers to seasoned skiers and snowboarders and InTheSnow Live will be a truly innovative and exciting new event bringing a new level of interest and engagement for the snowsports market."
"We have some exciting features planned, from our unique luxurious après ski bar to our Christmas wonderland and the multi-purpose skills slope, to surprise and delight visitors and really deliver an exceptional day out, whilst offering great value for everyone who loves snowsports."
InTheSnow Live will showcase the biggest names in wintersports and give enthusiasts everything they need to know, see, feel and experience to help them plan their holidays and get excited about their time on the slopes.
"There's no better place to really get to know the new season's equipment and novelties first hand, and also to meet fellow skiers and boarders, than by going to a live event," added Kathryn James, Managing Director of the NEC.
Tickets are already on sale for the show via its website priced at £15 for adults and £7 for children (6-16 years) and senior (60+).