Dougie Crawford to Promote Scottish Ski Areas

Ski-Scotland announces a new partnership with Britain's No. 1 male World Cup Alpine skier, Dougie Crawford.

"We are really excited to be working with Dougie to promote Scottish snowsports," said Chair of Ski-Scotland Heather Negus. "He has agreed to give his time to work with us on specific promotions during the winter which we expect to appeal to our existing customers and also bring new skiers and boarders to Scotland's real snow and mountain ski areas. He will also be a superb role model for Scotland's young snowsports athletes and future athletes."

Dougie is also looking forward to his new role and said: "Having grown up skiing in Scotland I have a close affiliation with all the Scottish resorts and as Scotland's only World Cup skier I am delighted to be working with Ski-Scotland to help promote their fantastic product to global audiences in the run up to the Winter Olympics in 2014."

With all five of Scotland's mountain ski areas open from early - mid December, Dougie's additional promotions are expected to raise awareness of the amazing, fun opportunities the country can offer skiers and boarders. Snowsports fans will easily find out more over the next few weeks on Ski-Scotland's and Dougie's Facebook pages, with more information and promotions rolling out over the winter.