2010 Season Boots - The Greener Alternative

I spent a very pleasant hour so so in the company of cem yesterday, trying on some of next seasons boots. The boots I tried are a very interesting concept.

http://www.amersports.com/media/news/view/ispo_2009.html

The Atomic Renu is the first Alpine boot that is made of renewable raw materials but still matches traditional boots in performance. Renu is made 80% of renewable and recyclable materials. Moreover, its production generates clearly less carbon dioxide emissions than is normally the case.

The Renu boot has been granted ‘Planet Positive’ status by dcarbon8, a carbon and sustainability consultant, for its environmental friendliness. However, it does not compromise on performance nor is it heavier than other boots.

The testers seem to like them....

http://community.skinet.com/_Atomics-New-Ski-Boot-The-3-Rs-1/BLOG/207632/6260.html

On my feet the boots felt a lot lighter than my Head S8's, have a translucent shell, which looks 8) and have a very springy flex.

Sadly, as cem only sells boots that fit his customers properly, I came home empty handed :(

If you fancy trying a pair, AFAIK, ordinary ski shops will have their stocks in the autummn ready for the winter season.

bandit wrote:

Atomic wrote:
The Atomic Renu is the first Alpine boot that is made of renewable raw materials but still matches traditional boots in performance.

I'm pretty sure they're not actually :D I'm sure I recall reading some older press releases from someone saying the exact same thing.

Well ise, if you think it's a misleading statement made by Amer Sports on their press release, you should take it up with them. Alternatively you could send the press release to the Advertising Standards Authority I suppose :)

As for me, I'm still on the lookout for new boots :D

bandit wrote:Well ise, if you think it's a misleading statement made by Amer Sports on their press release, you should take it up with them. Alternatively you could send the press release to the Advertising Standards Authority I suppose :)

As for me, I'm still on the lookout for new boots :D

it won't be their first offence, the guff about the vario stuff was also wrong :D

I don't suppose many of us take advertising at face value :D

It will be interesting to see how many other manufacturers follow this as a strategy in coming winters.

prehaps ise should apply for a job with one of these companies as he seems to know so much about what they have done wrong;)

cem wrote:prehaps ise should apply for a job with one of these companies as he seems to know so much about what they have done wrong;)

Did you get any freebee's Bandit :shock:

Ian Wickham wrote:

cem wrote:prehaps ise should apply for a job with one of these companies as he seems to know so much about what they have done wrong;)

Did you get any freebee's Bandit :shock:

I could not possibly comment on that Wickers :D