Record Coffee Sales At New Zealand Ski Area

Possibly this weeks oddest news item... but then again, coffee matters!

Coffee sales reached record numbers at Coronet Peak in New Zealand during the country's recent school holidays as skiers and riders bought 25,814 hot beverages between them.

Although they expected high numbers, Jenny Graham, Food and Beverage Manager at Coronet Peak said 25,000 was "just amazing".

"It's a pretty awesome feat to produce that many coffees and hot chocolates – that's way more than ever before and we have received really positive feedback from customers about the quality," she said.

Ms Graham praised staff for keeping up with the demand without any problems.
"It was a huge ask to keep up," she said. "All our staff came to us as fully-trained baristas, and were then put through intensive training by our coffee supplier Douwe Egberts. Two baristas can operate one machine at a time, allowing us to serve customers very quickly."

Coronet Peak has a new Head Chef this year, Peter Becker of Waiheke Island, and Ms Graham said this season was the first time he had ever seen snow.

"He's absolutely loving it. We're all having a great season. It's the second season in our new kitchen and building so we really know how to drive it now. Extremely popular this year is the new Mexican cantina on the deck - it's very affordable and we've tripled its capacity since opening as a result of its popularity."

Courtesy of and © Snow24 plc

Thanks for his this information Admin.

In pure marketing terms quite evident that Coronet Peak's beverage institution is in grave danger, ~ a victim of it's own success. It is clear to me that they have insufficient barristas to cope with the impending demand for Douwe Egberts products. The more barristas, the better, I say. (I've always maintained that, by the way)

The very fact that it is a Douwe Egberts product gives me great comfort. It goes without saying that, Douwe Egberts, well just the name! And 25,000+ cups! I shall look for the name, Douwe Egberts, next time I am in the Bichlwirt.

Did I mention Douwe Egberts?

Or was the item about Coronet Peak?

Dave Mac wrote:Or was the item about Coronet Peak?

I forget... 8)

But surely, if a ski resort wishes to be taken seriously, then a full range of exotic (but fair trade) coffee and matching barristas should be available?

New Zealand is one step away from being regarded as a "proper" skiing destination - they just need Lavazza coffee!

Admin wrote:
New Zealand is one step away from being regarded as a "proper" skiing destination - they just need Lavazza coffee!

Yes indeed, and at least one Illy cafe.

Admin wrote:

Ms Graham praised staff for keeping up with the demand without any problems.
"It was a huge ask to keep up," she said.

They also have a cottage industry involving turning verbs into nouns and then exporting them (via the BBC) to the UK )

Tony_H wrote:

Admin wrote:
New Zealand is one step away from being regarded as a "proper" skiing destination - they just need Lavazza coffee!

Yes indeed, and at least one Illy cafe.

Here, here !!!!