'Seeking Asgard: Ski Life Stories from Iceland' is a new ski movie, with a difference.
This new project from Holmlands explores Icelandic ski culture from a human interest perspective. The film focuses on getting to know some of the country's pioneers in the outdoor industry, all of whom have pushed the boundaries of skiing in Iceland to new levels, 'though adventure and exploration'.
Shot in April 2022 over three weeks, the production team circumnavigated the country holding interviews in all four corners of Iceland - travelling to Ísafjörður in the West, Eskifjörður in the East, Dalvik in the North and Reykjavík in the South, covering over 3000km.
The series of interviews focuses on personal stories - including relationships between fathers and sons, female empowerment in the outdoor industry, overcoming life threatening injuries and conversations around the effects and impact climate change is having on the country as a whole - and ski industry specifically.
Showcasing the sport in various ways, interviews take place on sail boats, shorelines and mountain tops as the film celebrates the passion and connection Icelanders hold for the environment.
You can watch the film on YouTube: