It's currently 'Mental Health Awareness Week' (13th to 19th May), and Snowsport England have launched its own national mental health and wellbeing campaign, christened 'Snow More Stigma.'
As Snowsport England aims to connect snowsport enthusiasts, inspire new participants and develop routes to success for future athletes the organisation is mindful of the pressures this can create and have teamed up with Natalie Pennicotte-Collier, a Mind Coach from Mind Tonic Therapy to lead on the 'Snow More Stigma' campaign along with Georgina Morris.
"This week is Mental Health Awareness Week and the perfect opportunity to shine a light on mental health issues in snowsports, especially as mental and physical health and wellbeing go hand in hand," said Tim Fawke, CEO of Snowsport England, adding,
"One in four of us will experience a mental health problem each year, yet many of us are still reluctant to talk about it. Our campaign 'Snow More Stigma' gives people a platform to openly talk, be listened to and be supported. Everything from personal issues to the pressures of competing can, and should, be addressed to prevent issues from snowballing. Instead, we are snowballing action to make a change!"
The campaign already has support from snowsport athletes including Dave Ryding (aka 'The Rocket'), Billy Morgan, Rowan Cheshire and Paralympic champions Menna Fitzpatrick MBE and Jen Kehoe MBE.
A series of short athlete videos will be released over the coming year to drive awareness of mental health and help end stigma.
As part of the campaign, Snowsport England will also be embarking on a roadshow across the country to visit schools, clubs, coaches and events to understand the challenges people face as well as educate on mental health issues in snowsports.
Snowsport England have also been highlighting the work of the Ellie Soutter Foundation, established in memory of the rising snowsport star Ellie Soutter (pictured above), who sadly took her own life at age 18.
The foundation helps young winter athletes that need financial assistance to achieve their potential and dreams. www.theelliesoutter.foundation