Ski Insurance

I'm off to Soldeu in a month and just started looking at winter sports insurance for Europe again. There seem to be a huge amount of policies out there and subsequently much confusion! Some of the comparison sites offer dirt cheap single trip insurance (£10 or less!) but whilst I am happy to spend more to get a decent policy, I was wondering if there was a popular insurer that you all tend to use? I have bought through Amex the last 3 years but keen to see what else is popular.

Sainsbury in the last year due to multiple trips abroad. Fogg the year before that.

I take out annual travel insurance. For the past four years I have used MPI. Michael Pettifer is a long time skier, and so understands the needs.
One of my needs is to be covered for off piste skiing, without undue constraints, such as having to ski with a guide, or an instructor.
MPI take a common sense view, and that is pretty much their only constraint.
They can cover all aspects, occasional, multiple, seasonaires.

Pettifer not Perrier.

Austrian Apline club, good for all you piste, offpiste and climbing activities.

Thanks guys, I will have a look.

Wait till your over 65, I don't think there is a thing as cheap ski insurance.