Question about Zermatt - Switzerland

Dear all,

I am a student and I am currently undergoing a study about the price sensitivity of the strong swiss franc and the impact in has on Zermatt. In order to collect the necessary data I created a survey. I would greatly appreciate if you could take 3 minutes of your time to answer the questionnaire.

Please find the link below :

https://docs.google.com/a/glion.ch/forms/d/e/1FAIpQLSd2UK1r8jbbLGKrVj_wNI1VG4F2KzyJoNRYD7rny5AJYMEAAA/viewform


Thank you very much

Merly

Merly, I think what puts me off Zermatt is overall costs (hotel, food, beer, ski hire etc.), not just hotel costs. Zermatt was expensive even when the Swiss franc was not so strong against the pound. Also, Cervinia is nearby and offers similar (OK, not the same) skiing for a lot less money.

I've completed the survey but it makes no distinction between school holidays and other times. My answers would be different for each. Also, I wasn't sure if the question about cost per hotel per night was with or without food.

Really like Zermatt but we are not going this Christmas/New Year because it's too expensive (as is Val d'isere)

Zermatt hasn't been as badly affected by the increase in value of the Swiss Franc as many of the other smaller resorts in the region. Price sensitivity varies with nationality. Of the European nationalities the British are probably the least price sensitive, they spend on average CHF 220 per day, the Germans get by on
CHF 150 and the Dutch spend the least, CHF 130.

The numbers of British tourists have fallen less than those from the eurozone, in spite of the GBP losing a greater proportion of its value since the financial crisis than the Euro. This is largely the reason why Valais tourism decided to team up with the Hemel Hempstead Snow Centre. You might find some useful information on the Zermatt Tourism website http://ztnet.ch/de/Statistiken and at the Observatoire Valaisan du Tourisme https://www.tourobs.ch/fr/

I have been a pretty regular visitor to Zermatt since I was a kid and even though I have spoken to many many people about the topic of if the ski/boarder/hiker population is the actual profit center these days? You can be so utterly remote up on the Stokhorn mid season, how short the lines are now even at the bottom when in the past there were really bad bottle necks to get up the hill. With the glaciers receding at an alarming rate, I think tourism of the non-ski/hiker variety is Zermatt's savior. The Matterhorn is so iconic, and it will not melt. I think there is better skiing in many other resorts/hills than Zermatt, but there is something pretty magical about it. I think they need to add Mandarin announcements to the Gornergrat, the Japanese boom is long over. As I grow older I do appreciate the amazing service of Zermatt's hospitality and the tranquility, and you can stay out till 5am if you want to. I miss Marco! The hotels keep getting fancier, but as a skier the lift tickets aren't too bad by American standards. I think the local families have been wise to create non-athletic activities (like the museum in the Klein Matterhorn which I don't love) but it is apparent that someone has been doing a really good job on the PR. In the end, Zermatt just got lucky withe Matterhorn, and people will pay anything to even just go and photograph it. It's just one of those places people want to be, not for bragging. So I would agree with the above poster - maybe there are less Europeans since the devalue but there are a lot of Americans, Russians and Chinese who have probably cushioned the blow somewhat. Heading out there next week, will ask a few people.