Stylish Swiss resort Laax will unveil a spectacular new gondola this winter accessing the La Siala mountain station.
Following on from their special chairlift designed by Porsche several seasons ago, the new lift has 10 passenger cabins designed by Pininfarina, the company famous for designing Ferraris. So far Laax has steered clear of choosing VW designers.
The new 3.3-kilometre (2.1 mile) long La Siala lift replaces the old triple chairlift and will take skiers and boarders from the Alp Sogn Martin base station up to the La Siala mountain station in just nine minutes.
"The journey is a real experience. The completion of the new cable car also means that the ''revolution on the mountain'' infrastructure project is now finished," said a Laax statement.
The Porsche chairlift has several innovations including the fact that the chairs can tilt to face outwards on a horizontal axis to allow riders a better view of the scenery rather than the back of the chairlift ahead of them.