With two new gondolas and the flashy new slopeside W Hotel opening in Verbier and the 4 Valleys this month, there's a lot going on in the famous resort.
Of course it's famous too for being not the most inexpensive ski destination, but the local lift company has tried to combat that image, at least a bit, with a new lift pass scheme.
Verbier's new Card Club guarantees discounts on your lift pass spending and other benefits besides.
Once subscribed via verbierbooking.com you receive a pass which allows you to go straight to the lifts, by-passing the ticket office.
That's not a new idea of course, but the pass charges your bank account direct as you access the lift and has a lowest price guarantee, with a minimum discount of 10% off the regular day pass price.
Special offer days with 30% and 50% savings are also promised.
Registration for one year, costs CHF 50 for adults and CHF 25 for children.