The famous French skiwear brand Killy has been relaunched using, the company says, the latest in state-of-the-art technology. Something a bit like Back to the Future 2.
The company's Zeus jacket has a futuristic price tag of £1000 (RRP) but maintains the long standing colour rule of classy items – it's only available in black!
Keen to stress that this is the top-of-the-new-range (Killy have plenty of lower priced jackets too) the reason the Zeus acket is such a premium price, we're told, is due to it incorporating a number of, "ground-breaking, quality technologies."
These include an intelligent heating system which is powered by reaction rather than electricity. It features a lining made from new technology called Schoeller® PCM™ [which stands for Phase Change Materials]. These contains microcapsules that are set at a specific temperature range.
The idea is that when body or outside temperature rises, the PCM liquefies within its capsule thereby storing the heat and keeping you comfortable. When the temperature falls again the PCM solidifies and releases the stored heat. This ability to turn the heat on or off makes the Zeus one of the first self-regulating ski jackets on the market.
Killy has also used Dermizax® NX, a highly technical membrane that allows ultimate breathability but is totally waterproof and can be used on very stretchy fabrics. Dermizax® NX is used by only a handful of high quality brands and is only featured in one or two top-of-the-range garments.
Fortunately, it also looks good. The jacket has innate style and features black heat bonded latex which Killy believes gives it, "…an understated 007 edge."
In the UK the jacket is only available from: www.ellis-brigham.com