Snow Camp, the UK's national youth snowsports charity, will be the focus of BBC Radio 4's Appeal this year, highlighting its work supporting young people across the country. Combining snowsports with mentoring, qualifications, and wellbeing support, Snow Camp helps young people build confidence, resilience, and hope.
The three-minute broadcast, presented by Snow Camp patron and four-time Winter Olympian Chemmy Alcott, will share the stories of two young participants, Marcus (name changed) and Connor, whose lives have been transformed through the charity's programmes.
Operating across London, the Midlands, the North West and Scotland, the charity guides participants from its introductory First Tracks sessions through to its award-winning Apprenticeship Programme. Along the way, young people gain access to mental health support, employability skills, a safe community, and pathways into careers both within and beyond snowsports.
The BBC Radio 4 Appeal will air on Sunday 28 December at 7:54am and 9:25pm, with a repeat broadcast on Thursday 1 January at 3:27pm.
"Skiing gave me confidence, purpose, and eventually, the honour of competing for my country. But I know I've been lucky. For many young people, snowsports can feel completely out of reach, and that's why I became a patron of Snow Camp," Chemmy commented.
Since its founding in 2003, Snow Camp has supported more than 23,000 young people from inner-city communities. In 2025, the charity was ranked 15th in the UK's Top 50 SME Apprenticeship Employers—the highest-placed charity—and named Social Justice Apprentice Employer of the Year.