Tignes is targeting winter visitors who don't plan to ski or snowboard with a new pass called MyTignes Wintercard.
The pass covers multiple activities and wellness facilities over seven consecutive days of stating in the famous ski resort but not skiing.
Adult passes are €45 and for those under 18 the card is €25 (kids under 8 are free).
The pass includes access to the Adventure Park Winter Version which is the resort's popular summer adventure park in Val Claret but now offering a winter version with 10-metre-high wooden structures, suspended net circuits and zip lines up to 150 metres long. Adventure Park only access is €10.
Also new this year, but not included in the new pass, is an Electric E-Buggy Circuit, described as a "unique driving experience on snow allowing visitors to test their skills on slippery terrain" located near the Adventure Park. Minimum age of 14 and prices start at €35 for an 8-minute session.
Image credit Andy Parant