The Japan Tourism Agency says 546,000 skiers and boarders visited Japan from overseas in the 23-24 season as the country continues to see a rebound from its multi-season COVID-19 closure to international visitors.
The agency also put a value of 328,000 yen (£1,700) per person for each skier, giving an overall value of 179 Billion Yen or over £900 million to the Japanese economy from the incoming trade.
The number of domestic ski and snowboard travellers remained on from its 2018 peak of 8.8 million in 2018, with 5.5 million skiing in 2023-24. However average spending per domestic skier increased from 225,000 yen a traveler in 2018 to 328,000 yen per person in 2023.
The Japan Tourism Agency also pointed out that ski and snowboard holidays are one of the key tourism activities to increase local spending and extend stay days in local areas.