The SkiStar Group which runs several of Scandinavia's largest ski resorts and claims about a quarter of the total ski market for Norway and Sweden says it had more than six million visitors last winter, a new record.
It also saw record profits.
The total 6,031,000 is an increase of ten percent compared to the previous record set in 2018/19, before the pandemic hit.
"We have also had very strong growth in all mountain products such as SkiPass, up 54 percent and ski rental, up 78 percent, together with record sales in our sporting goods operations, up 38 percent. This shows that the interest in our core business – alpine skiing in the Scandinavian mountains – remains extremely strong," said SkiStar CEO Stefan Sjöstrand who added that despite a challenging wider economy bookings are currently up 20 percent for the coming winter compared with the same period before the most recent comparably normal season before the pandemic: 2019/20.
SkiStar operate Sälen, Vemdalen, Åre in Sweden and Hemsedal and Trysil in Norway.