Erna Low, believed to be the oldest still-trading UK ski tour operator, established in 1932, has been sold to one of the youngest, the university snowsports specialist NUCO Travel, founded just seven years ago, for an undisclosed sum.
Miss Erna Low, pioneer of the British ski holiday and creator of the British ski chalet party, founded her company in 1932. 87 years on, Erna Low Travel remains a leading ski specialist to the French Alps with a vast selection of apartments and hotels.
Founded eight decades later in 2012, NUCO Travel has carried over 130,000 of the next generation of winter sports enthusiasts to the mountains.
Joanna Yellowlees-Bound, who took over Erna Low Travel directly from Miss Low, will retire after 37 years with the company, but will continue to own and run Erna Low Property.
Erna Low Travel's Managing Director Jane Bolton will continue in her role and the company will continue to be based in its London offices with their distinctive mural.
"Just as Erna favoured me to take over her life's work, I am now delighted to pass on the mantle to the next generation, and who better than an innovative and thriving ski company such as NUCO Travel, which I have known since its inception and where I am a minority shareholder, said Joanna Yellowlees-Bound.
NUCO Managing Director, Danny Nugent, commented "I am excited to bring Erna Low which is such a respected family brand, with their experienced and talented team, into the NUCO family. I know both companies will benefit from working together and look forward to ensuring even more snowsports enthusiasts enjoy the very best holidays with us."
