A small ski area in New Brunswick, Canada, has decided to require all its users to wear helmets, even though there's no law in the province that requires them to do so.
Poley Mountain is believed to be the first area in the world to require helmet use by all slope users, although it's increasingly common now for resorts to require on mountain employees and participants in their ski school programmes and similar to wear helmets.
The move comes after one Canadian province with several small to medium sized resorts, Nova Scotia, did make helmet wearing obligatory on its slopes last season.
"We've had our instructors, our patrollers, our staff and all our people in our programs for the last few years, all mandatory for helmets, so it's just one little step further," the area's general manager Bill Anderson told local media.
Local medical practitioners have welcomed the move.
It is not clear what Poley Mountain's actions will be if someone arrives at their slopes and refuses to wear a helmet. Helmets will be available to rent at the slope if required.