Crystal Launch Guidebook Instead of Brochure
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Crystal have launched a guidebook to promote their new 2014-15 ski holiday range, rather than the traditional brochure.
'Your Guide to the Mountain' runs to 236 pages and features the company's 135 destinations worldwide, the largest available in the UK.
Of course the guidebook lists Crystal's accommodation and flight options, as well as recommendations for different booking types (groups, beginners, families…) and rentals, lift pass and other options, but it is been presented as a guidebook with glossy images, easy to read maps and insider tips from Crystal's global ski resort staff network, as well as all the other basic resort information.
Crystal has been trading for 33 seasons and has been selling 2014-15 ski holidays since last December, but the launch of 'Your Guide to the Mountain' marks the start of the 'main' sales period, other operators are also launching their main brochures around now if they have not done so already.
This winter Crystal has five new resorts including La Massana on the VallNord pass with nearby Arinsal in Andorra, Maria Alm on the Hochkönig pass with 125km of piste and fellow Austrian area Nauders close to the Italian and Swiss borders with the chance to ski in the three different countries. There's also Salla in Finland and Kronplatz in the Italian Dolomites.
There are also seven new flight routes, from Bristol to Innsbruck for Austrian resorts; Edinburgh to Toulouse for Andorra; Gatwick to Plovdiv for Bulgaria; Manchester to Kuusamo for Finland; Southampton to Chambery for France; Bournemouth and Cardiff to Geneva for France and Switzerland.
Has the town only just recovered ?????
:roll:
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Started by J2SkiNews in Ski News 04-Aug-2014 - 9 Replies
J2SkiNews posted Aug-2014
Crystal have launched a guidebook to promote their new 2014-15 ski holiday range, rather than the traditional brochure.
'Your Guide to the Mountain' runs to 236 pages and features the company's 135 destinations worldwide, the largest available in the UK.
Of course the guidebook lists Crystal's accommodation and flight options, as well as recommendations for different booking types (groups, beginners, families…) and rentals, lift pass and other options, but it is been presented as a guidebook with glossy images, easy to read maps and insider tips from Crystal's global ski resort staff network, as well as all the other basic resort information.
Crystal has been trading for 33 seasons and has been selling 2014-15 ski holidays since last December, but the launch of 'Your Guide to the Mountain' marks the start of the 'main' sales period, other operators are also launching their main brochures around now if they have not done so already.
This winter Crystal has five new resorts including La Massana on the VallNord pass with nearby Arinsal in Andorra, Maria Alm on the Hochkönig pass with 125km of piste and fellow Austrian area Nauders close to the Italian and Swiss borders with the chance to ski in the three different countries. There's also Salla in Finland and Kronplatz in the Italian Dolomites.
There are also seven new flight routes, from Bristol to Innsbruck for Austrian resorts; Edinburgh to Toulouse for Andorra; Gatwick to Plovdiv for Bulgaria; Manchester to Kuusamo for Finland; Southampton to Chambery for France; Bournemouth and Cardiff to Geneva for France and Switzerland.
www
The Snow Hunter
Dave Mac
reply to 'Crystal Launch Guidebook Instead of Brochure' posted Aug-2014
Crystals have repositioned their business in the past 4 years, widening the market cover. This year they have extended their service, making a feature of the links with Disability Snowsport, (I ski with DS each year), and free learn to ski packages.
At the same time, Inghams chased the market downwards, (the result of a new CEO).
At the same time, Inghams chased the market downwards, (the result of a new CEO).
Andyhull
reply to 'Crystal Launch Guidebook Instead of Brochure' posted Aug-2014
Too many bad experiences with Crystal to care about their marketing department's latest attempt at a rebrand.
LOTA
reply to 'Crystal Launch Guidebook Instead of Brochure' posted Aug-2014
Of course the guidebook lists Crystal's accommodation and flight options, as well as recommendations for different booking types (groups, beginners, families…) and rentals, lift pass and other options, but it is been presented as a guidebook with glossy images, easy to read maps and insider tips from Crystal's global ski resort staff network, as well as all the other basic resort information.
So that's a brochure then?
So that's a brochure then?
Billip1
reply to 'Crystal Launch Guidebook Instead of Brochure' posted Aug-2014
"A rose by any other name would smell as sweet", as the Bard wrote.
LOTA
reply to 'Crystal Launch Guidebook Instead of Brochure' posted Aug-2014
Just received this publication; a cheap looking production with nothing in it that you wouldn't have found in any previous brochure. However, interested to see Nauders featured for the first time - went there on my second-ever ski trip in 1975!
OldAndy
reply to 'Crystal Launch Guidebook Instead of Brochure' posted Aug-2014
LOTA wrote:interested to see Nauders featured for the first time - went there on my second-ever ski trip in 1975!
Has the town only just recovered ?????
:roll:
www
Snow dance !!! my snow dance on youtube
LOTA
reply to 'Crystal Launch Guidebook Instead of Brochure' posted Aug-2014
The embargo on British visitors imposed post-1975 has just been rescinded, I understand!
Topic last updated on 01-September-2014 at 10:29