Swiss Ski Visits Up 18 percent Last Season
The respected Geneva-based consultancy Laurent Vanat Consulting SARL has reported that Swiss ski resorts enjoyed their best season for four years last winter 2007/08. Overall there was an 18.4% rise in visitation to Swiss ski resorts, compared to the former season, with 28.7 million skiers days recorded.
The total turnover experienced a nearly identical rise. The resort of Davos-Klosters stands at the top of the list this year, exceeding, along with Zermatt in the Valais canton, 2.5m skiers days each.
Switzerland’s fortunes look set to rise still further this winter as the country benefits both from the rising cost of the Euro and the high altitude of many of its leading ski areas, making it a “best bet” for anyone concerned about snow conditions. This led resorts like Zermatt to increase business in the “poor snow” previous season 2006.
Gregor Koncilja, Country Manager UK & Ireland for Swiss International Air Lines, reports that their sales are well up for the first few months of next year, “Our booking figures to Switzerland are up 28% in January and 46% in February compared to last year’s.” he said.
There has been a large increase in Swiss destinations available to book from the UK’s leading operators this winter too, with Crystal adding six new Swiss resorts, more than for any other country, and Mountain Heaven adding the idyllic resort of Grimentz.
The report is available to download at:
www.vanat.ch/RM-CH-palmares-JS2008-R.pdf (in French)
Courtesy of and © Snow24 plc
