BULA To Sponsor Global Warming Fighting Initiatives In US Ski Resorts
North America’s largest cold weather accessory manufacturer, BULA is teaming up with “Keep Winter Cool,” a campaign to fight global warming. BULA will contribute 2% of its GREEN product line sales to support a sustainability grant program coming on line in the 2008/09 season to provide seed money to innovative resort initiatives on global warming.
“Global warming is a bottom line issue for the ski industry and its employees, as well as a key environmental concern,” said Bula Brand Manager Juliet Korver. “Donating a portion of proceeds from our new sustainable line is just one way we plan to green our organization and support greater eco-consciousness to ensure we have snow on the slopes for future generations to enjoy.”
The Keep Winter Cool partnership encourages resorts from coast to coast to take action to combat global warming and educate millions of resort guests about the potential impacts of global warming on snow sports and how to fix the problem through personal action and political action. Keep Winter Cool is a partnership among the US Natural Resources Defense Council (NRDC), the US National Ski Areas Association (NSAA), and California-based energy bar maker CLIF Bar.
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