Of course, if you buy abroad you are not covered by the Sale of Goods Act, there is a language problem, and it's a nuisance if you need adjustment to the boot the following winter because it ties you to going to the same resort.
Spent ages getting my OH's boots sorted last winter, he was measured for fitting by Colin Martin at
http://solutions4feet.com/ and advised to buy 1 of only 2 models of boot. He has small feet, and getting the correct mondopoint was proving difficult.
We headed out to Engelberg before Christmas, and scoured the ski shops. The best (and most hilarious) performance was by a large ski shop trying to fit him into a Women's model Salomon in a 26. What he actually measured up to was a 24.5 in an Atomic B100 or the Head Edge 10.8 in 25.0
It's so easy for resort shops to sell bigger sizes, after all, you put em on and they feel comfy...for a little while anyway. By the time you find out they are way too big, it's too late and you just end up buying even more new boots.
None of the stores sold mens boots in smaller sizes, we walked away and found both the boots in stock at Filarinskis in Havant.
Although the store was not involved in fitting the boot, to their credit, they were unwilling to sell the Atomic to him in a 25.0 as the shell sizing meant that he really should have been in a 24.5 IIRC. He said it was very comfy though!
Then again only 2 weeks ago, we had our 1st outing on touring skis. OH was persauaded to try touring boots, and was duly measured by the shop. Oooh he says they are sooo comfy. He lasted about 1 hour before they turned into wellies, and he had sores on his feet the next day. On looking at the boots we noticed that they were women's!!! No way does he have women's foot shape!!! Still, he shop made money on the hire so that must be okay
He was able to appreciate Colin's skill as a bootfitter once back in his Head's
I simply can't agree that the "convenience" of being able to call into a resort ski shop is an effective counter to the potential pain and suffering of badly fitted boots. Of course, if things do go pear shaped with your boot purchase, being fluent in the local language must be a great help when it comes to making your case.