The big two tour operators which together take more than half of the UK's estimated 900,000 skiers on their trips each winter, Crystal and Inghams, have just launched their main programmes for 2013-14 including more than a dozen 'new' destination choices between them.
In fact quite a few on the list are resorts they've visited previously but had dropped from their brochures, although some are all new.
Scandinavia is popular with both companies, Crystal adding Norway as a country choice with three leading resorts there on offer – Geilo ("the st Moritz of the North), Hemsedal (under the same management as Sweden's Are and several other regional leaders) and Beitstolen. Inghams have opted to add to their existing quota of three Finnish Lapland resorts (Levi, Saariselka and Yllas) by adding Pyhä.
Inghams have also focused on Austria, adding four traditional village resorts on big pass areas including Axams and Götzens on the giant Innsbrruck regional pass, Kirchberg across from Kitzbuhel and Going on Austria's largest lift-linked pass, the Skiwelt.
The company also has new choices in France, the pretty old spa town of St. Gervais and the recently renovated family-friendly purpose-built option Valmorel.
Over in North America it is returning to old Inghams favourite Jasper, home to Marmot Basin ski area.
Crystal Ski remains the UK's largest ski holiday tour operator offering winter sports holidays to three continents, 13 countries, 132 ski resorts and departures from 21 UK airports.