Obertauern in Austria's Salzburgerland (which we all remember from Boxing Day shows of Beatles film 'Help!' on BBC2 before the Sky era) is quite an unusual resort in the country as the high valley begins 1700m or so above sea level and the resulting good snow conditions from late November to early May have earned it the nickname 'Austria's snowbowl'
While resorts like Ischgl have chosen the highlight their long seasons by staging big concerts at the very beginning and end of their five month opening, Obertauern has hit upon the idea of burying treasure chests in the snow and having treasure hunting fans arrive to try to dig up a prize.
Just to make it really worth the effort the prize in recent seasons has included keys to a Porsche Boxster and top a Hummer H3! This year it's a top-of-the-range BMW.
So it is that during the end-of-season promotion up to 1,000 people can be seen manically digging away on the slopes searching for the 30 treasure chests, one of which holds the key to the luxury car.
This year the 'snow robbers' will be in town over Easter weekend from April 21st to 24th.