Using Google Adwords to advertise your Ski Business on J2Ski

Ski Business Advertising using Google Adwords

Sign-up for and use Google Adwords to advertise on j2ski.

Create a Google Adwords Account

Tip :- Google have made Adwords Account creation quite straightforward, but if you are new to Google Ads, you might want to keep this page open in a separate window so you can see our hints for each step.

Sign-up with this link to .

When you have clicked the link above, click the Start Now button (on the Google Page) and follow the instructions to create your account and your first advert.

Select the Starter Edition

You are first asked whether you want to use the Starter or the Standard editions. We recommend using the Starter Edition until you are comfortable with Adwords.

The following notes assume you select the Starter Edition, but apply to Ads created under the Standard Edition.

Set Up Your Ad

After selecting the Starter Edition, you will be asked to set up your ad. Don't worry about getting it perfect at this point - you can change the details later; the ad will not start running until you've provided Google with billing information and started the campaign.

Location and Language

You will probably want to leave the UK as the target location, and English as the language, to cover the greatest number of our visitors. You can later create additional adverts to run in our other major markets (e.g. Australia, USA, Canada, etc.).

Write your Ad

Enter the address (URL) of the landing page (the page your visitors will arrive at after clicking your advert) in the first field, then enter the text for your Ad like this...

Books have been written on the effective construction of text ads but the essential objective is to grab the reader's attention and entice them to click-thru to your site :-

• Make sure your most important key-word or phrase is in the title.
• Include complementary words in the following lines.
• Ensure the advert and the landing page are obviously related - otherwise your click-thru visitors will just hit the back button.

Choose keywords

Enter half a dozen key-words - note that Google will make suggestions based on the information it can glean from your site.

Currency, Budget and Contact

Fill in the details as you prefer - we recommend signing up for the newsletter and optimization tips as these will help you achieve the best performance for your adverts.

Click Continue at the foot of the form.

Set Up Your Account

Account Validation

Google will now ask you for an e-mail address to associate with the account, and will send you an e-mail with a link for you to validate the account.

Billing Information

After validating your account, login and follow the instructions to provide your payment details - only once this is completed can you activate and run your advert.

Managing your Account

You can pause your advertising at any point, change the content of the ad or adjust your monthly budget according to your needs.

You should regularly monitor the performance of your ad, using the reports displayed whenever you login to Adwords. These will show you the performance against all your chosen key-words, and which web sites are showing your ads.

Learning More

We thoroughly recommend reading as much as you can from the Adwords Help Center, and paying careful attention to the hints and tips that AdWords will automatically provide to help you tune your ads for the best performance.

Graduating from the Starter Edition

When you are comfortable with all the concepts needed to manage your Ad under the Starter Edition, you can consider upgrading to the Standard Edition. This gives you many more options for the creation of adverts, including additional types of advertising, and much more control over how and where your ads are shown.

You do not need to upgrade if you prefer to remain with the Starter Edition but, if you do so, you cannot downgrade back from the Standard Edition.

Before upgrading, read this Comparison of Adwords Editions and this Guide for Newcomers to the Standard Edition.

Benefits of Upgrading

Please refer to our guide to Better Adwords on j2ski to see the advantages.